Help Center: Brand Insights
Brand Insights shows your brand's performance at a glance: your products, your competitors, and market trends. Use the Audiences selector and the Filters panel to narrow everything on the page to a specific slice of your data, and the date range to control the analysis window. Jump to section:
Your Brand Overview
A quick summary of your customer feedback and responses, in three charts: Total Reviews, Sentiment Over Time, and Sentiment Breakdown.
- Total Reviews displays the total number of reviews tracked within the Native AI platform, broken down by star rating.
- Sentiment Over Time tracks the average star rating of reviews containing positive (green), neutral (orange), and negative (red) sentiment, alongside the overall average (purple). Our Natural Language Processing model detects sentiment from contextual clues in the review text, not just the star rating. Reading the chart: when the purple (Total) line moves toward the green line, average sentiment is improving; when it moves toward the red line, average sentiment is declining.
- Sentiment Breakdown displays the share of reviews containing positive, negative, and neutral sentiment statements, with a comparison against the previous timeframe so you can see which way each slice is trending.
These charts update every day and include as much history as each data source allows. Access limits differ by retailer. For example, Amazon only exposes a product's most recent reviews, while other retailers allow much deeper history. To add additional data sources, go to Catalog → New Product.
Extracted Keywords Highlights
Extracted Keywords Highlights surfaces the most common words and phrases across your online and uploaded data sets. The Top 5 tab shows the highest-volume keywords with their mention counts; the full list is one click away (View all keywords). Below the chart, the Most Positive / Most Neutral / Most Negative Sentiment tiles link straight to the underlying feedback for each.
Our Natural Language Processing engine surfaces common keywords automatically, and you can add your own keywords to track (or mute words and phrases you don't care about) with Manage Keywords. Common uses for custom keywords:
- monitoring the impact of a recipe or design change
- tracking perception shift from a recent or ongoing marketing campaign
- identifying areas of high or low market satisfaction for new product opportunities
Keywords from your own products can be saved to the Tracked tab. If you create Watchlist Product Groups, extracted keywords for those groups automatically appear as separate tabs to the right of Tracked, so you can compare your conversation against each competitor's at a glance.
Quality IQ Overview
Quality IQ is Native AI's proprietary attribute score. It uses Natural Language Processing to score products on the positive/negative/neutral sentiment around each attribute and the strength and conviction of that sentiment. A high Quality IQ means customers mention that attribute in a strongly positive way; a low score means they mention it in a strongly negative way.
Each attribute (for example Value For Money, Packaging, Freshness, Flavor) has its own tab, comparing Our Products against Competitor Quality IQs, grouped into competitors scoring Higher, Lower, or Similar to you.
Quality IQ scores every product you've added via the Catalog and the competitor Watchlist. For meaningful benchmarking we recommend at least two competitors, ideally a 1:3 ratio with three competitive products for every owned product.
Keep in mind that every retailer has a slightly different customer base, so treat the same product at two different retailers as separate entries.
You can create your own attribute scorecards with the New Quality IQ button.
